Kumasi

The idea for Kumasi arose while making a documentary about the cocoa industry for RTL/Videoland: ‘Made possible’ (52 min). Founder Lars Gierveld saw that cocoa farmers often live in poverty and, together with a few farmers he followed, devised a special plan to ‘think outside the bean’. They ended up in a crazy adventure of juice, sweat and tears. Watch the documentary below.

Kumasi now works with more than 400 farmers who now earn up to 30% extra income per kg of cocoa from their harvest. In 2021, they introduced cocoa fruit to the Dutch market in their soft drinks.